Senior Paid Media Executive

Senior Paid Media Executive 

Remote 

Role Purpose:
 

The Senior Paid Media Executive will manage ad budgets, analyse campaign performance, and implement strategies to maximise return on investment (ROI). This role requires a strategic thinker with a strong background in paid media and excellent analytical skills. Highly driven with quick decision-making and good communication skills are essential.

 Responsibilities

• Plan, execute, and manage advertising campaigns across various paid media channels, including Google Ads, Microsoft Ads, Meta Ads, and more.
• Monitor campaign performance and make real-time adjustments to optimise results.
• Analyse the performance of paid media campaigns using metrics such as click-through rates (CTR), conversion rates, and cost per acquisition (CPA).
• Prepare and present reports on campaign performance to the Head of Digital Marketing & Operations and the business heads.
• Conduct A/B testing to determine the most effective ad copy, creative, and targeting strategies.
• Implement optimisation strategies to improve key performance metrics.
• Work closely with content creators, designers, and other marketing team members to create cohesive and effective ads and landing pages.
• Stay updated with the latest paid media technologies and tools.
• Ability to manage multiple projects and meet deadlines.

Requirements

• Strong understanding of paid media principles, tools, and best practices.
• Proficiency in using paid media platforms such as Google Ads, Microsoft Ads and Meta Ads.
• Ability to analyse paid media data and derive actionable insights.
• Strong problem-solving skills to address advertising challenges effectively.
• Excellent written and verbal communication skills to create compelling ad copy and interact with stakeholders.
• Strong organisational skills to manage multiple paid media campaigns and priorities simultaneously.
• Attention to detail to ensure accuracy and consistency in paid media efforts.
• Ability to generate innovative ideas for paid media campaigns and initiatives.
• Willingness to experiment with new advertising approaches and techniques.
• Strong interpersonal skills with the ability to build and maintain relationships with key stakeholders.